Artikeltexte (Article texts)

The texts to be delivered, describing exactly one article or a group of similar articles, are differentiated into short text, long text, and dimension text.

For each article in the range, additional article texts can be maintained optionally. These text types comprehensively describe a product in the HVAC industry across all distribution channels. They offer advantages in text creation and usage and are optimized for involved processes.

In the medium term, the previously used text types, such as the article short description, article description, marketing text, and usage notice, will be replaced.

The requirements for character sets and formatting can be found here: Anforderung an Zeichenmenge und Formatierung (Requirement for character quantity and formatting)

 

(Enable the automatic English translation in the subtitle option for this purpose)

https://www.youtube.com/watch?v=zSrrLO_VdFI

Text

Description

Length

Allowed characters

Formatting

Text

Description

Length

Allowed characters

Formatting

Short text 1 and 2

The short text is required for describing and identifying an article throughout the entire business process.

2 times 40 characters

Alphanumeric characters with upper and lower case, including umlauts and spaces.

Allowed special characters:

!"#$%&’()*+,-./:<=>?@^_`§ß

no

Long texts

Long texts provide a detailed description of an article and represent group text content.

99 times 40 characters

no

Dimension texts

Dimension texts provide an article-specific supplement to the long text.

99 times 40 characters

no

Article short description

The article short description is a product-identifying, unique description of a product.

256 characters

Alphanumeric characters in uppercase and lowercase with umlauts and spaces.

Allowed special characters are:

!"#$%&’()*+,-./:<=>?@^_`§ß

 

  • U0020 - U007F Latin Basic without control characters

  • U00A0 - U00FF Latin-1 Supplement without control characters

  • U0100 - U017F Latin Extended-A

  • U0370 – U03FF Greek, Coptic

  • U0400 – U04FF Cyrillic

no

Article description

The article description is a comprehensive overview of all technical features of a product.

10.000 characters

HTML formatting: Anforderung an Zeichenmenge und Formatierung (Requirement for character quantity and formatting)

Marketing text

The marketing text is a user-oriented description of an article presented as formatted plain text.

10.000 characters

HTML formatting: Anforderung an Zeichenmenge und Formatierung (Requirement for character quantity and formatting)

Usage note

The usage note provides guidance on processing techniques that deviate from the standard.

256 characters

no